Wednesday, August 8, 2007

FacebookCamp Toronto

Yesterday was Toronto'S first facebook app conference. Apparently Toronto is the second largest facebook network (larger than even San Francisco) and Canada is by far the highest per capita facebook usage country in the world with Toronto or Winnipeg as cities leading the way.

Aside from the obvious - that facebook hires cute girls - was there any other useful information from the Presentation?

By far the most exciting talk came from Greg Thomson, the creator of "My Aquarium"

My Aquarium, at time of writing, has over 1.4 million users. Here's a summary of the key points in Greg's talk:

- Greg got his idea from the "My Garden" app which he has since surpased in facebook users. My Garden at time of writing has over 800 000 users.

- The "fish" are purchased stock photos all done by the same artist. Greg claims that he cannot draw and is happy with the face (that he willfully pointed out to us) that the fishies DON'T actually move)

- It took him less than three days to get his app up and running and less than two weeks for it to gain serious appeal.

- Facebook has the propensity to change things without telling app developers, which obviously is a source of frustration for any developer.

- In order to add coins to users' daily quota he locks the database table and injects coins into each account. This process takes around two minutes and his database in inaccessible at that time. He is consequently in the process of moving to a row locking mechanism.

- He gets over 1.5 million page views a day.

- Greg remarked that his ads 'made keeping the app up worthwhile'. He wasn't getting fabulously rich it seemed, but he didn't disclose any numbers in front of the audience.

- He uses 5 servers from Serverbeach to run his app, they are approximately running at 2% capacity on average although it peaks at times.


I know this was sort of a ramble, for more info join the FacebookCamp Toronto group. or you can check out my pics.


As a sidenote, I sent Greg a message on how good his presentation was going through facebook. The message showed up in his inbox during the presentation, which I thought was a funny sidenote. The audience didn't seem to pick up on it.

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