Tuesday, October 23, 2007

Facebook App Stats

Well, FacebookPresident is doing quite well. Over 5000 users in one week. And we are managing to drive around 60 hits to ClutterMe every day.

We've also made two other Facebook Applications, they are brand new with over 1000 users and 300 users respectively. I don't think we'll announce them just yet, they are still in their infancy.

Monetization of apps is pretty slow, using Appsaholic, 7000 page views yields around $2.00 on a good day, with Cubics the number is around $3.00.

I heard Cubics is operated in Toronto so hopefully they will read this. Starting with a high QR and decreasing it is a smart strategy, but DON'T DECREASE it to single digits if you start at 50. The amount the QR decreases is dramatically over proportional to the amount the CPM goes down, why do that? QR is an arbitrary measure, if my CPM goes down 20 cents, make my QR go down 5 points, not 45. I can see why people always complain about their Cubics QR, it seems like the system is built to make you feel bad, the net effect isn't me wanting to increase my QR, it's me switching back to Appsaholic. Low QR gives the impression of low CPM.

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