Friday, March 21, 2008

New Clutterme feature - slide show

We're proud to announce a new feature which makes it easy to browse through all the images on a page - a simple slide show! To see it in action simply go to any ClutterMe page which has images - such as this one - and click on an image. As always, we love your feedback.

Coming up next week is - well, you'll have to see next week ;)

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Thursday, March 20, 2008

How does a recession influence a start-up?

Disclaimer: I'm not a financial expert.

Image no longer available. Image was of a simple supply/demand curve. Probably shouldn't have link-jacked it in the first place

Explanation of graph: The higher the point where the supply curve (entrepreneurs) meets the demand curve (consumers, investors, and acquirers) the better it is for start-ups.

Conclusion: Everything in a recession shows that the equilibrium point is going to move down.

Examples: Fewer jobs equals more people willing to do a start-up. (supply curve shifts right)

Lower salaries for existing jobs equals more people willing to do a start-up. (supply curve shifts right)

Consumers spend less equals less demand for start-up products. (demand curve shifts left)

Less income for Investors decreases the amount of venture capital available. (demand curve shifts left)

Lower profits for big business equals fewer acquisitions and lower acquisition prices. (supply curve shifts right)


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Monday, March 10, 2008

Making Apps viral - Hints

We're not the authority on making apps viral but we've learned a few things from our 6 types of apps, or 23 total apps.

1) Geography does have a lot to do with it.
Our 'I am from Manchester' app did 100x times better than our 'I am from New York' app. I am surprised at the popularity of Tim Horton's apps in Canada.

2) Focus on strong bonds. You're more likely to accept an invite from a family members or a close friends. Hence the successful virility of 'We're related' or 'Top Friends'.

3) There better be dynamic content on the landing page to keep your actives up.

There are also a couple of givens which I left out of my short 3 item list. I am assuming it's a given that you are incentivising invites. And top apps have a way of increasing social capital.

Most importantly: Luck. Lucky to have a good idea, and lucky that your idea takes off.